Success has a dark side and most high-earning 6- and 7-figure CEOs don’t fail because of the economy, market conditions, or competition. They fail because of themselves.

In this powerful episode, Dr. Octavia Conner reveals the Seven Deadly Financial Sins silently sabotaging profitable businesses and keeping service-based CEOs trapped in a cycle of revenue-rich but profit-poor growth.

If you’ve ever felt like you’re making money yet still experiencing financial strain, this episode will help you identify the behaviors that weaken your financial foundation and show you exactly how to fix them.

The hidden ways high-earning CEOs unintentionally sabotage their own success

Why revenue is not a sign of financial health and what metric truly matters

How overspending in the name of “growth” quietly kills profit

The importance of year-round tax planning for CEOs

Why charging less is damaging your business more than you realize

What it really means to “Think Like a CFO”

Success can become a trap if you do not understand and manage your numbers

Financial sins quietly drain profit, cash flow, and peace of mind

Revenue means nothing if it’s not managed properly

Overspending to impress is a pride-based decision, not a profit-based one

Cash flow is the life force of your business and must be protected intentionally

axes require strategy not panic at the end of the year

Confident CEOs charge their worth and build profitable pricing structures

Pause and Reflect:

Do you truly have clarity, control, and confidence over your finances right now?
Not a guess. Not a feeling. Not a “I think so.”

Clarity means you know exactly what your numbers are telling you.

Control means you’re making proactive decisions rather than reacting to financial fires.

Confidence means you can open your financials at any moment and instantly understand the story behind them, without anxiety, confusion, or surprise.

If your answer isn’t a full, solid, unshakeable YES…

That’s your sign.

Your next move is to take action immediately, to correct the financial sins holding your business back.

Take the Say Yes To Profits® Quiz at Quiz.SayYesToProfits.com!

This free quiz helps you uncover your biggest money leaks, identify hidden financial blind spots, and understand your true profit position. In just a few minutes, you’ll receive personalized insights on exactly what to fix next to strengthen your cash flow, increase profitability, and operate with total financial clarity and confidence.

Success alone won’t sustain your business  but financial discipline will.

Your revenue can increase, your clients can grow, and your business can look successful on the outside. But if you continue operating with weak systems, emotional money decisions, and unclear financial data, your business will always feel fragile.

Money doesn’t disappear by accident.
It disappears by decision, the decision not to pay attention.

Today, decide to lead differently.

Decide to look at your numbers.
Decide to build systems that protect and multiply your profit.
Decide to think and act like a CFO.

When you do, you will no longer be the dark side of your business’s success you’ll be the driving force behind it.