Say Yes To Profits® was born out of both personal adversity and a powerful calling.
In 2011, after leaving a successful corporate career in accounting and finance, Dr. Octavia Conner took a leap of faith to build a firm with a clear purpose: to help entrepreneurs succeed financially, especially minority women who have been historically overlooked and underserved.
The journey was not easy. Within the first year, she nearly lost everything.
Determined to rise, she studied her mistakes and applied the same financial frameworks, cash flow strategies, and techniques she once used to help multimillion-dollar companies grow.
The result was a complete financial transformation and the birth of the Say Yes To Profits® Framework.
From that foundation, Say Yes To Profits® grew into a #1 CFO and financial strategy firm dedicated to helping service-based businesses master their finances, scale strategically, and achieve financial freedom.
What began as a personal mission is now a nationally recognized brand featured in Forbes, Essence, Fox Soul, Authority Magazine, and more. Today, Say Yes To Profits continues to help women CEOs grow, protect, and multiply millions.
Dr. Octavia Conner is a nationally recognized, award-winning CFO, financial strategist, tax expert, professional speaker, and best-selling author who empowers businesses to transform high revenue into sustainable profits and long-term financial freedom.
She is the Founder and CEO of Say Yes To Profits®, the Virtual CFO and accounting firm for service-based businesses, where she and her team help clients grow, protect, and multiply their money with confidence.
A former corporate CFO with more than two decades of experience in accounting, tax, and financial leadership, Dr. Octavia rebuilt her life and business after nearly losing everything!
She emerged from financial hardship to become a multi-award-winning entrepreneur and trusted advisor to high-achieving businesses.
She is also the host of the Say Yes To Profits® Podcast, a show dedicated to helping service-based women CEOs master their finances, multiply cash flow, minimize taxes, and scale strategically and profitably.
Today, Dr. Octavia leads a nationally recognized firm and has been featured in Forbes, Essence, Fox Soul, Rolling Out Magazine, ENSPIRE Magazine, and other major outlets.
Dr. Conner does more than manage numbers. She delivers financial leadership that equips businesses to make data-driven decisions, unlock hidden profit potential, and achieve financial freedom with clarity, confidence, and precision.
In just five minutes, you will identify hidden gaps, uncover blind spots, and gain instant clarity on the strengths and weaknesses impacting your cash flow, profit, and growth potential. Your Profit Score reveals how prepared your business is for sustainable scaling and what steps you should take next to strengthen your financial foundation and increase profitability.
Your Profit Score helps you quickly understand:
