How to Stop Feeling Broke in Your 7-Figure Business

Why You Feel Broke at 7 Figures (And How to Fix It)

You’re generating 7-figures in revenue, but behind the scenes, you still feel uncertain, financially stretched, and constantly under pressure. 

Why is that? 

In this episode of the Say Yes To Profits® Podcast, Dr. Octavia Conner reveals the real reasons high-earning CEOs feel broke behind the scenes, and how to fix them. 

You’ll discover the financial blind spots that keep service-based CEOs stressed and the strategic shifts needed to reclaim control, clarity, and true profitability.

    • The hidden reason revenue does not equal cash flow

    • How to forecast cash flow with clarity and confidence

    • The danger of “spend to grow” and how to avoid it

    • Why underpaying yourself as the CEO is a major red flag

    • How to implement a financial operating system that puts you in control
    • Revenue ≠ Cash: High revenue without visibility into cash flow creates financial instability.

    • Cash Flow Forecasting Is Essential: You must look 12 weeks ahead to avoid surprises and lead with strategy.

    • Profit Requires Intention: Every dollar spent should have a measurable ROI.

    • Pay Yourself First: Underpaying the CEO is not sustainable, build your salary into the budget.

    • You Need a Financial Operating System: A Profit Performance Watchtower provides the clarity and structure to lead confidently.
  • Ask yourself:

    • Am I hitting 7-figures but unsure where the money goes?

    • Do I have a clear 90-day view of my cash flow?

    • Am I hoping for profit instead of building it in?

    • Am I paying myself like a true CEO, or surviving on leftovers?

    If any of those made you pause, it’s not a red flag, it’s your cue to pivot.

Feeling broke at 7-figures is not a sign of failure, it’s a sign of missing systems. When you start leading with clarity over confusion, cash flow over chaos, and profitability over pressure, everything changes. You deserve more than just revenue. You deserve to say Yes To Profits®, consistently.

Until next time,
Dr. Octavia Conner
Founder, Say Yes To Profits®

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