Founded in October 2011 in Atlanta GA, Say Yes To Profits is a full-service accounting firm that specializes in virtual CFO services for consultants and service-based businesses who desire to gain clarity, control, and confidence in their finances to reduce business taxes and Say Yes To Profits.

We believe Say Yes To Profits is a movement, a mission, a company, and the ultimate small business owner Superpower!

Our Mission - We exist to eradicate small business failure one company at a time and help entrepreneurs Say Yes To Profits!

As a virtual CFO firm, we strategically combine financial management (bookkeeping, accounting, payroll, and taxes) with financial consulting and accountability. As a result, over 90% of our clients grow between 30% to 350% within 12-month and save over 60% in business taxes.

Our CEO and founder Octavia Conner has a personal mission to help one million businesses cross the million-dollar mark! We hope you will join us on this mission!




CFO and Founder

Brief Bio:

After spending over ten years in corporate America, helping to build multimillion-dollar businesses as the "go-to numbers girl," Octavia decided to ditch the 9 to 5 in 2011 and build her dream business instead. With a laptop, a busted printer, and nominal savings, but full of passion, Octavia embarked on a journey of providing small businesses with advanced financial management support, strategies, and solutions. Her passion led to the birth of Say Yes To Profits.

After leaving her corporate 6-figure career to become a full-time entrepreneur, Octavia experienced a period she titled "Broke, Busted, & Disgusted - Breakthrough.". During this challenging time, Octavia was completely broke and broken. From building her dream home from the ground up to one month away from foreclosure. Octavia wondered, "how could this be happening"?

She returned to corporate America part-time while rebuilding her business from scratch. Within 14 months, she reemerged as a full-time six-figure business owner, scaling to seven figures during COVID-19. She is a walking success story! As of today, Octavia teaches business owners how to get their finances in order so that they cross the seven-figure mark within three years of working with her and her team. She has helped over 90% of her clients grow between 30% and 350% within 12 months. 

Octavia has been quoted in Forbes and featured in ENSPIRE Magazine, Voyage ATL, Afro Tech, Inuit, and many more. Selected as a top 50 accountant in North America for two consecutive years and an award-winning best-selling author and professional speaker Octavia combines over 20 years of business, accounting, and financial experience.

Fun Facts:

Believe it or not, Octavia is a very silly introvert. She loves spending time with her four kids, skating, reading, and watching crime series, romantic comedies, and action movies.




Operations Assistant

Brief Bio:

Jordan is our solution-oriented operations assistant. She works toward ensuring a smooth business environment for SYTP and our client’s business infrastructure.

She is geared toward the focus of optimal performance so that we may be the best for our clients. Jordan has nearly a decade of project management and customer care under her belt. She works closely with our CFO.

Fun Fact:
Jordan loves to use her project management skills to help up-and-coming music artists here in Atlanta.



Accounting Manager

Brief Bio:

Christa McCray-Ameen has been providing bookkeeping support for over ten years. She is proficient in QuickBooks, specializing in bookkeeping cleanup and bank/credit card reconciliations. Her accounting experience consists of large corporations, small businesses, non-profit organizations, and real estate.

She holds a Bachelor of Science degree from Georgia Southern University and a Master of Science degree in Accounting from Walden University. Christa has a passion for helping entrepreneurs and businesses understand their books and meet their financial goals.

Fun Facts:

In her free time, she enjoys reading books, cooking, and traveling abroad with her family.


Aniya Conner

Full-Charge Bookkeeper

Brief Bio:

Aniya began her journey into accounting by working part-time as a bookkeeper for her mother Octavia Conner. She enjoys working with the clients of Say Yes To Profits to solve their financial problems and helping to ensure their accounting records are accurate and up-to-date at all times. 
Aniya dreams of one day owning a Pediatrics clinic in Atlanta, GA. 

Fun Facts:

Aniya loves to spend time with family, and friends, watching moving, and shopping! 
LB pic

Lanika Berry

Full-Charge Bookkeeper

Brief Bio:

Lanika is an organized and detail-focused bookkeeper for Say Yes to Profits with over 5 years’ experience. Prior to bookkeeping, Lanika also excelled in her role as an executive administrative assistant where she simplified operational and financial functions.
In addition, Lanika coordinated internal and external events and managed schedules for four company executives and three team leads. Lanika brings a positive attitude and high energy to the workplace and is committed to helping others succeed. Lanika was born and raised in Atlanta, Ga.

Fun Facts:

She is inspired by her husband and children. In her free time, she enjoys creating savory meals for her family and having her grandsons in the kitchen while baking her delicious chocolate chip cookies.
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