Say Yes To Profits® is committed to becoming the premier Virtual CFO firm for high-earning minority women entrepreneurs.
At Say Yes To Profits®, our mission is to stop small business failure for high-earning minority women entrepreneurs and create one million profitable CEOs.
Say Yes To Profits® was born out of both personal adversity and a powerful calling.
In 2011, after walking away from a successful corporate career in accounting and finance, Octavia Conner took a leap of faith to build a business that aligned with her purpose: to help entrepreneurs succeed financially, especially those historically overlooked and underserved.
But the road was not easy. Within the first year, Octavia found herself nearly bankrupt, struggling to manage her own cash flow, and facing the reality that passion alone would not sustain a profitable business.
She went back to the drawing board, studied the mistakes she had made, and began applying the same financial frameworks, cash flow strategies, and tax-saving techniques she once used to help multimillion-dollar companies grow. The result? A complete financial turnaround.
Out of that transformation came Say Yes To Profits®—a Virtual CFO firm designed to help service-based minority women CEOs gain clarity, control, and confidence over their finances. Octavia created a signature framework that teaches high-earning entrepreneurs how to master their money, scale with strategy, and build profitable, wealth-generating businesses.
Since its launch, Say Yes To Profits® has helped over 97% of its clients increase their revenue by 30% to 350% and save more than 55% in business taxes within just 12 months. What started as a personal mission has evolved into a nationally recognized brand featured in Forbes, Essence, Fox Soul, and more, committed to transforming financial chaos into power, peace, and profit.
Octavia is also the founder of Octavia’s Helping Hands – a 501(c)3 organization focused on helping single black mothers overcome the cycle of poverty by providing them with access to education and resources, that will empower them to improve their lives and the lives of future generations.
Octavia Conner is a highly respected Virtual CFO, tax strategist, award-winning speaker, and best-selling author.
As the Founder and CEO of Say Yes To Profits®, she helps minority women CEOs master their finances, multiply cash flow, and minimize taxes—without stress, struggle, or setbacks.
Octavia is also the founder of Octavia Helping Hands, Inc., a nonprofit committed to financial literacy and entrepreneurship in underserved communities.
With over 20 years of experience in accounting, finance, and taxation, Octavia developed the Say Yes To Profits® Framework. Her firm has helped over 97% of clients increase revenue by 30% to 350% within just 12 months while saving more than 55% in business taxes.
Octavia’s personal philosophy is clear: Money flows to the CEO who understands how to manage it, master it, and multiply it.” Her work is built on structure, strategy, and sustainability.
From KPI tracking to tax reduction strategies, cash flow forecasting, and custom financial dashboards, she holds her CFO clients accountable while empowering them to smile when they log into their bank account and positions their businesses to “SAY YES TO PROFITS”.
She has been named one of the Top 50 Accountants in North America twice and awarded the 2024 Presidential Lifetime Achievement Award and the 2024 Most Influential Speaker Award. Her insights have been featured in Forbes, Essence, Fox News, Fox Soul, and more.
Known as “Mrs. Say Yes To Profits,” she is the go-to CFO for minority women-entrepreneurs who are ready to scale and turn financial chaos into clarity, control, confidence, and consistent cash flow.
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